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How to make Salesforce really work for Magazine Publishers


Does Salesforce work for publishers? Where is the RoI?

Salesforce is probably the most expensive CRM system on the market, but it’s also the most successful. And it’s successful because more people have bought Salesforce than any other CRM. Publishers are no exception with research we have conducted showing Salesforce as the favourite CRM.


 

Salesforce saves Sage from inevitable decline?

Sage, long time giant of accounting software, was stuck in its 20th century architecture. Combined with its unbelievable attitude to integration with other products, insisting on a £1,500 pa payment to get documentation on its API, and threats from pure 21st century companies such a Xero, I thought Sage was a spent force.

 


 

Can Salesforce CRM increase your sales 10%? 20%? 30%?

A CRM is not going to increase your sales any more than a cement mixer will build a house – but don’t try to build your business without one! There are only so many ways you can increase sales – here are some, in no particular order: Make more calls Increase win-rate Increase order value Improve customer retention If you think your reps could make more calls, what is stopping them?


 

What is the Marketing Automation thing all about?

Let’s keep this simple, ‘Marketing Automation’ (MA) comes down to three things: Sending emails Qualifying Leads Measuring performance The cleaver bit is automating these core functions. Rather than sending your emails to everyone in your database, most people are more selective. MA gives you some way of segmenting your database or selecting who you send emails to.

 


 

Learn to Leverage Your CRM for Marketing Success

Learn about Marketing Automation and what it can do for you in this free seminar comparing benefits of 4 Marketing Automation software solutions by Salesforce CRM specialists. If you would like to get more sales in 2015 and your current marketing is not leading you to meet target, mark this Salesforce Cloud Marketing Meetup in your diary: May 12 – Email is NOT dead – in Brighton.


 

Buying a CRM is like joining a gym

I’m sorry to disappoint anyone who thought that buying a CRM will solve all their problems, but just like a gym membership, you only get out what you put in. So what are the steps that will help it work: There are many reasons to join a gym: lose some weight; train for a half marathon; build that super body; recover from an injury.

 

 


 

 

3. Is Salesforce too expensive for smaller magazine publishers?

Despite Salesforce probably being the most expensive CRM system on the market, more people have invested in it than any other CRM. In the two earlier articles I looked at how administrative savings and sales improvements can give the small publisher a rapid RoI from the use of Salesforce.


 

2. Is Salesforce too expensive for smaller magazine publishers?

In an earlier article we looked at how Salesforce, despite being probably the most expensive CRM system on the market, can offer an attractive RoI to even the smallest publishers. For the benefit of other smaller publishers that haven’t made the jump to Salesforce as yet, let’s look at the second area where they can achieve a positive RoI.

 


 

Is Salesforce too expensive for smaller magazine publishers?

Salesforce is probably the most expensive CRM system on the market, but it’s also the most successful. And it’s successful because more people have bought Salesforce than any other CRM. Publishers are no exception with research we have conducted showing Salesforce as the favourite CRM.


 

What can this CRM thing do for my business?

Following from my post ” What is this CRM thing all about?”, I want to look at a much more important question: “What can this CRM thing do for my business?”

 


 

What is this CRM thing all about?

Lets keep this really simple. CRM gives you more up-to-date and more accurate sales figures CRM makes sure you chase up all your sales leads CRM centralises and claims ownership of your customer knowledge CRM automates many of your administrative processes The rest of the mass of features in CRM systems is to make the first three aims work as well as possible.


 

Insight from Salesforce Dashboards & Reports

We recently polled members of the Brighton Salesforce User Group (http://www.brighton.salesforceusergroups.com) on topics for our future user group meetings.

 


 

When to use the Salesforce App Exchange

The Salesforce App Exchange allows you to build Salesforce plugins and sell them like the Apple App Store. This sounds like a great way to make some extra money, but beware.


 

Dangerous Dashboards

Some years ago, we had a performance problem with a database system as more users logged on. Using the SQL Performance monitor, we sifted through hundreds of metrics, and noticed the ‘Number of Connections’ was rising to alarming levels as more users logged on.