• Jason Stark

    "Simply put, Alpha Index get things done."

    Finance Director MBI

    Learn more
  • Fraser Murdoch

    "The reports really help us run our business."

    Managing Director, ALF and BRAD

    Learn more
  • Brighton based

    Salesforce Experts

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About Alpha Force

AlphaForceCloudLogoAlpha Force – Brighton’s Registered Salesforce Partners

Your Brighton based Salesforce Consultants

“We help clients transform their business through Salesforce CRM”

At Alpha Index, we help our clients transform their business through Salesforce CRM. A technical solution is not enough, to get a RoI you need to use Salesforce to change the way you work.

The Alpha Index approach

Many CRM implementations fail to achieve their promise. The Alpha Index approach is a robust plan to guarantee success.

  • First we sit down with you to assess what you want achieve from a CRM, what ‘success’ would look like to you. We identify metrics that would measure that ‘success’ before planning the installation.
  • Then we make sure we understand the peculiarities of your business, configure Salesforce and Alpha Publisher, and migrate your data.
  • When that is completed, we provide training, support, and ongoing coaching to ensure that you achieve the targets you set out, because let’s face it, buying a CRM is like joining a gym.

Improving value from your Salesforce CRM

This approach does not have to be used with a fresh Salesforce implementation, but can be applied to smaller projects. But the emphasis is always on identifying & understanding the business objectives before designing a solution, and following up to ensure the solution is working.

Brighton Salesforce User Group

Support takes many forms, and as part of our commitment to helping the Salesforce community, we setup and help organize the Brighton Salesforce User Group. This is a fantastic way to meetup with other Salesforce users, mingle with experts and is our way of supporting not only our own clients, but all local Salesforce users.

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We help publishers transform their business through Salesforce CRM.



Your Brighton based Salesforce Consultants.

Sage Financials

Sage Financials

Leading Sage Financials Consulting Partner

our team


Philip Meldrum

After working in the Print industry, developing computer systems and integrating word processors with computer typesetting, Philip setup Alpha Index to help companies exploit the Desk Top Publishing revolution. Philip is a keen windsurfer, and organised a windsurfing event at the DPA Conference for a number of years when it was in his home town of Brighton. Philip qualified as a Geologist, with an MSc from Imperial College.

Rhydian Coombs

After finishing a Chemistry and Computing degree at Brighton University I ended up (as all Brighton graduates do at some point!) working for AMEX using some of my computing skills. I then had the chance to join Alpha Index where I have been ever since. I am a keen mountain biker and an occasional runner. I love to play poker and am an avid rugby fan.

Astrid van Dorst

Cloud Analysts Consultant Digital Marketing

Team of associates

We work with a highly dedicated team of associates to deliver our ideas and ethos.

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Fraser Murdoch

Fraser Murdoch

Managing Director / ALF and BRAD

‘Having recently joined the business and being new to Salesforce, Philip helped me enormously by writing a few key reports and enabled me to get to grips with our sales performance. I’m very grateful.’

Jason Stark

Jason Stark

Finance Director / MBI

The project to upgrade our Financial Force and simultaneously migrate our CRM to a new Salesforce instance has been complex and challenging. Philip's knowledge of the market, Salesforce, and support at multiple levels has been an essential contribution to the success of the project. Simply put, Alpha Index get things done.

Polly Avgherinos

Polly Avgherinos

Managing Director  / Wilmington Business Intelligence 

I’m very happy to recommend Philip and his team at Alpha Index who have been working with Wilmington for many years on a wide range of database and technology projects within our publishing businesses. From the outset, I have always found Alpha Index to be honest, thorough and dedicated to delivering solutions that work. Of course they have a broad understanding and experience of the publishing industry, but more importantly they take the time to understand our business needs, to challenge our thinking where appropriate and ultimately to ensure that the end result delivered works for us. This “partnership” mentality has proved invaluable over the years and helped us to deliver our commercial objectives.