• Jason Stark

    "Simply put, Alpha Index get things done."

    Finance Director MBI

    Learn more
  • Fraser Murdoch

    "The reports really help us run our business."

    Managing Director, ALF and BRAD

    Learn more
  • Brighton based

    Salesforce Experts

    Learn more

Alpha Publisher

AlphaPublisherCloudLogoAlpha Publisher is a Salesforce® plugin on the Appexchange that make Salesforce® really work for magazine publisher.
It helps:

  • Close deals faster
  • Reduce customer disappointment
  • Provide accurate metrics
  • Make copy chasing and invoicing easier
  • Reduce churn

Running a magazine, website, email newsletter, event is hard enough – Alpha Publisher makes it a little easier.

Alpha Publisher Overview

Watch the video to see how easy it is to use the core features:

Alpha Publisher Feature List

Product selector is flexible enough to handle all your inventory & pricing requirements:

  • Ratecard pricing
  • Series discounts
  • Agency Discount
  • Display, Banners, Classified, Directory, Stand space & sponsorship
  • Series insertions
  • CPM, tenancy, column cm,
  • Daily, weekly, monthly, annual pricing
  • Real-time availability – what positions are available, booked or on option – as you build the order means you can close the deal faster and avoid disappointing your customer.

And the plugin includes configuration of standard Salesforce features:

  • Integrates with Salesforce Synchronized Quotes making multiple quotes easy to handle
  • Supports EU VAT & variable Sales Tax
  • Integrated flat plan, means you crm holds the most up-to-date data, rather than some spreadsheet somewhere…
  • Integrated Copy chasing, avoid double keying and takes away the risk of forgetting to chase copy.
  • Identifying last ad booked enables flexible renewals handling, reducing churn.

Pre-built dashboards with key metrics for publishers give insight to senior management and help sales reps and managers manage the pipeline:

  • Page yield
  • Sales against target
  • Sales against same position last year

Invoicing integration based on Issues & Publication Date can be provided:

  • Financial Force
  • Sage Live
  • Xero
  • External systems via spread-sheets

The Alpha Index approach

We have the vision to help you plan and implement your full Salesforce solution. And the tenacity to make your crm a ‘useful tool’ rather than an ‘annoying chore’ .

The Alpha Index approach is a robust plan to guarantee success.

  • First we sit down with you to assess what you want achieve from a CRM, what ‘success’ would look like to you. We identify metrics that would measure that ‘success’ before planning the installation.
  • Then we make sure we understand the peculiarities of your business, configure Salesforce and Alpha Publisher, and migrate your data.
  • When that is completed, we provide training, support, and ongoing coaching to ensure that you achieve the targets you set out, because let’s face it, buying a CRM is like joining a gym.

“We help publishers transform their business through Salesforce CRM”

Alpha Publisher Invoicing

Publishers often make series bookings, but invoice by issue. Unfortunately this means that many of the standard invoicing products that produce one invoice for each ‘opportunity’ simply do not work for publishers. Alpha Publishing invoicing does work for publishers, and can integrate automatically with Xero accounting and Financial Force.

Find out more

Click here




We help publishers transform their business through Salesforce CRM.



Your Brighton based Salesforce Consultants.

Sage Financials

Sage Financials

Leading Sage Financials Consulting Partner

our team


Philip Meldrum

After working in the Print industry, developing computer systems and integrating word processors with computer typesetting, Philip setup Alpha Index to help companies exploit the Desk Top Publishing revolution. Philip is a keen windsurfer, and organised a windsurfing event at the DPA Conference for a number of years when it was in his home town of Brighton. Philip qualified as a Geologist, with an MSc from Imperial College.

Rhydian Coombs

After finishing a Chemistry and Computing degree at Brighton University I ended up (as all Brighton graduates do at some point!) working for AMEX using some of my computing skills. I then had the chance to join Alpha Index where I have been ever since. I am a keen mountain biker and an occasional runner. I love to play poker and am an avid rugby fan.

Astrid van Dorst

Cloud Analysts Consultant Digital Marketing

Team of associates

We work with a highly dedicated team of associates to deliver our ideas and ethos.

Latest Articles

Does Salesforce work for publishers? Where is the RoI?

Salesforce is probably the most expensive CRM system on the market, but it’s also the most successful.

Salesforce saves Sage from inevitable decline?

Sage, long time giant of accounting software, was stuck in its 20th century architecture.

Can Salesforce CRM increase your sales 10%? 20%? 30%?

A CRM is not going to increase your sales any more than a cement mixer will build a house – but don’t try to build your business without one!

Fraser Murdoch

Fraser Murdoch

Managing Director / ALF and BRAD

‘Having recently joined the business and being new to Salesforce, Philip helped me enormously by writing a few key reports and enabled me to get to grips with our sales performance. I’m very grateful.’

Jason Stark

Jason Stark

Finance Director / MBI

The project to upgrade our Financial Force and simultaneously migrate our CRM to a new Salesforce instance has been complex and challenging. Philip's knowledge of the market, Salesforce, and support at multiple levels has been an essential contribution to the success of the project. Simply put, Alpha Index get things done.

Polly Avgherinos

Polly Avgherinos

Managing Director  / Wilmington Business Intelligence 

I’m very happy to recommend Philip and his team at Alpha Index who have been working with Wilmington for many years on a wide range of database and technology projects within our publishing businesses. From the outset, I have always found Alpha Index to be honest, thorough and dedicated to delivering solutions that work. Of course they have a broad understanding and experience of the publishing industry, but more importantly they take the time to understand our business needs, to challenge our thinking where appropriate and ultimately to ensure that the end result delivered works for us. This “partnership” mentality has proved invaluable over the years and helped us to deliver our commercial objectives.